In this course, Jeremy and Chris welcome knowledge economy extraordinaire Ed Kless (@edkless on Twitter) to the podcast. Ed, along with his co-host Ron Baker, hosts The Soul of Enterprise podcast every Friday. Ed is a staple at accounting conferences as an engaging presenter and has been a pioneer in notable areas such as timesheets and value pricing. After completing this course, participants will be able to: - Identify the important client questions and the order in which those questions will be asked - Highlight the importance of value-based conversation when dealing with clients - Summarize how Werner Erhard beat the IRS in a tax case

Communications and Marketing

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