CPA Advisory ShowTo Change the Accounting Profession, First Change the Language with Ed KlessBy Ed Kless, Jeremy Wells, CPA and Chris Hervochon, CPA, CVAIn this course, Jeremy and Chris welcome knowledge economy extraordinaire Ed Kless (@edkless on Twitter) to the podcast. Ed, along with his co-host Ron Baker, hosts The Soul of Enterprise podcast every Friday. Ed is a staple at accounting conferences as an engaging presenter and has been a pioneer in notable areas such as timesheets and value pricing.
After completing this course, participants will be able to:
- Identify the important client questions and the order in which those questions will be asked
- Highlight the importance of value-based conversation when dealing with clients
- Summarize how Werner Erhard beat the IRS in a tax case
Communications and Marketing
October 26, 2022
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